Field Fresh Tasmania
Webster Ltd
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A natural balance

Few companies in the world can rival Field Fresh Tasmania in the production and supply of horticultural produce. Field Fresh fruit and vegetables are sought by the most discerning markets of Europe, Asia and Australia, sourced from a growing environment with unparalleled natural advantages. Tasmania.

From one of the richest horticultural regions in the Southern Hemisphere, Field Fresh Tasmania has cultivated scientific knowledge and applied horticultural technology - affirming its place as a diverse horticultural specialist in the global food industry. In doing so, Field Fresh has achieved the balance between quality, service and cost.

The Field Fresh Tasmania trademark represents an agricultural partnership that includes one of Australia's oldest pastoral-based companies Webster Ltd and Clements & Marshall Pty. Ltd, which was established in 1901. An alliance forged from a shared determination to promote Tasmanian horticultural produce and practice, as world's best.

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A market garden to the world

Separated from the Australian mainland by a 240-kilometre stretch of water, Australia's only island state has unique natural advantages for growing premium produce.

Geographically quarantined from many plant pests and diseases, almost one quarter of Tasmania's 68,331 square kilometer land mass is set aside as national parks. A mild maritime climate minimises risks to product from seasonal extremes and long growing seasons add flavor and colour. Pure and plentiful rainfall, clean air and fertile soils ensure consistent quality. And stringent standards of production – from seed development to final consignment – maintain product integrity and traceability.

The essence of Tasmania in every Field Fresh harvest.

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A measured approach

While Tasmania has all the natural elements for premium horticultural production, Field Fresh Tasmania also boasts a distinct human advantage in its vertically integrated operation.

Tasmanian growers are among the most efficient and technologically advanced agricultural producers in the nation and are valued partners in the Field Fresh business. Field Fresh also employs specialist staff and contractors to oversee research and development, cultivation, harvesting, packaging and transportation with strict controls enforced at all levels.

The Field Fresh Tasmania brand carries with it food safety verification backed by ISO 9002 and HACCP accreditation. Soil, water and air quality in Tasmania is recognised as being a benchmark for world standards, optimum conditions for food production.

The continued development of open pollinated seed lines, minimal chemical usage and Field Fresh Tasmania's pursuit of alternatives to genetic modification are further evidence of the company's commitment to environmentally sustainable farming practices.

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Long-term relationships

Field Fresh Tasmania takes a long-term view of company-client relationships, anticipating the demands of the market wherever possible and tailoring the company's service to meet the requirements of customers.

Employing advanced information technology, Field Fresh provides direct access for stakeholders to product information and availability, streamlining transactions and providing efficiencies at every link in the supply chain.

Further assurance of the company's capacity to deliver and to Field Fresh Tasmania's resolve to exceed customer expectation.


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